Popular Destinations

Jokkmokk, Swedish Lapland

Jokkmokk is located in the middle of Swedish Lapland and is sparsely populated. It is part of  Sápmi, the Sami people’s land that has an area over four countries. A large part of the area has been the habitat of reindeer herding Sami people for thousands of years and has for that reason been protected as a UNESCO World Heritage Site under the name ‘Laponia’ . The Laponia area is roughly divided into the eastern flatland’s and the western mountainous region. The four national parks in Jokkmokk Municipality all have their own distinct identity. The national parks are Sarek, Muddus, Padjelanta and Stora Sjöfallet.

A natural meeting place

The village is a natural meeting place for Sámi people from all over Sápmi. For more than four hundred years the colourful Jokkmokk market has been celebrated annually, starting on the first Thursday in February. This warm celebration features cultural activities and amazing culinary experiences right in the coldest midwinter weather. It’s a public market and a normal year it attracts 35.000-45.000 people! That’s a lot for this small municipality with 3000 inhabitants. On the fair are many sellers that show off and sell their handicraft, food, jewellery, Sámi culture, beautiful clothes and there are tame reindeers walking around with their herder among the visitors!

It’s also the place for the world’s toughest and longest ski race of the world, the Redbull Nordenskiölds Loppet.

A visit to Jokkmokk and the possibility to learn more about the Sami culture is possible with the below travel packages:

• Jokkmokk Winter Holiday
• Swedish Lapland Self Drive holiday
• Sami Culture Winter Holiday
• Swedish Lapland and Lofoten Islands