TripAdvisor Travelers Choice 2023

Luleå Travel wins 2023 TripAdvisor Travelers Choice Award!

We are very proud that for the third year in a row TripAdvisor announced Luleå Travel has been recognized as a 2023 Travelers’ Choice award winner. The Travelers’ Choice Awards highlights the places that are consistently excellent – delivering quality experiences. Based on a full year of reviews from customers.

Luleå  Travel offers travel packages and activities in Swedish Lapland for individual travelers and corporate events.

To see traveller reviews and popular activities, visit our TripAdvisor review page

We say THANK YOU with all our heart! Thanks to your great reviews on TripAdvisor we can count ourselves among the top 10% of the best rated travel companies worldwide!

Contact us for more information, or visit our website if you want to know more about our latest travel packages and all season activities.






Luleå Travel is recruiting!

Work in Swedish Lapland – Luleå Travel is looking for a sales agent and nature guides to support us for an exciting new winter season at Luleå Travel.  So, if you are looking for a change & are brilliant at what you do, read on!

Travel Agent / Social Media Specialist

This position focus on sales aimed toward the International market. You will follow each request from first contact until the guests arrive on their destination. In addition, you will be responsible for creating and publishing content on all our social media platforms, grow an audience, build brand awareness and ultimately boosts sales. We are looking for someone highly structured with a background in the travel industry who love the outdoors.

In a perfect world you are well-organised, highly structured, enjoy tracking our daily activities and are a star in content writing. You have a background in sales, are confident in e-marketing and love the outdoors. Interacting with guests and potential guests via email, social media, and on arrival/departure is natural for you and goes with ease.

1. Excellent social skills
2. A great interest in nature
3. Previous experience of working in the travel industry
4. Content writing goes with ease
5. Passionate about customer service
6. Competency in using social media (Facebook, Instagram, other)
7. Experienced with e-marketing (Google, Facebook)

We are looking forward to receiving your application and specifically encourage mature candidates to apply. The announced position is on a yearly base full time however, workload is higher during winter than summer. Working hours are flexible and depend on your availability.

How to apply?

Contact us at or give Cecilia a call at +46 70 620 1901. Our recruiting process is open so please don’t hesitate to send us your CV and a personal letter today!

Nature guide

Work in Swedish Lapland –  Luleå Travel is now looking for a Nature Guides to strengthen our team from November to April 2023/24. The position is part-time, based upon demand and on irregular basis. Therefore we see that you live in the area of Luleå. Your main tasks will be:

1. Guide and entertain our guests by car while seeking the best vantage spot for the Northern Lights.
2. Guide our guests by snowshoes, foot or fatbike among ancient forests, while presenting information about its natural history.
3. Advise our guests in nature photography, especially during the Northern Light Tours.
4.  Transport, entertain and guide our guests between their accommodation and booked activity


  1.  Loves the outdoors and is a natural storyteller.
  2. Has an excellent understanding of Swedish Lapland’s natural history and a good knowledge about the phenomena Northern Light.
  3. Has a minimum of two years’ experience in nature tourism, preferable in Swedish Lapland.
  4. Holds a class B driving licence and is comfortable with driving in the dark.
  5. Fluent in English + another language.
  6. Swedish background &/or excellent local knowledge.
  7.  Knows how to boil coffee and create a cosy atmosphere.

We are looking forward to receiving your application and specifically encourage mature candidates to apply. The announced position is part time. Working hours are mainly in the evenings and depend on your availability.

How to apply?

Contact us at or give Cecilia a call at +46 70 620 1901. Our recruiting process is open so please don’t hesitate to send us your CV and a personal letter today!


Sami Culture Winter Holiday

For this winter season we have added another NEW package to our winter holiday assortment: Sami Culture Winter Holiday. This 6-day package features the Arctic winter and indigenous Sami culture in Jokkmokk. It also offers flexibility to explore Swedish Lapland on your own, benefiting from the included rental car. Visit the world famous Icehotel. Or go skiing in the nearby ski resort Dundret.

During this winter holiday you can learn more about the indigenous Sami culture in Jokkmokk. Meet and feed reindeers, listen to stories during a visit by a Sami family and enjoy the beauty of winter during a unique dog sledding tour with Husky’s. With minimal light pollution in Jokkmokk, if lucky, you may even see the magical Northern Lights in the evenings!


Located about 5km north of the Arctic Circle, Jokkmokk is an important cultural hub for the region’s indigenous Sami population. The surroundings consist of vast forestland, marshland and mountains with national parks of Sarek and Padjelanta. This town with its certain mythical charm, has long been a significant trading area. It is the best places in Lapland to stock up on authentic Sámi art and handicraft products. The Ájtte Museum, one of Sweden’s best museums, is dedicated to showcase the viable Sámi culture.

With its only 5000 inhabitants, Jokkmokk is a yet unfamiliar destination for many people. However, the town annually hosts one of Swedish oldest markets, dating back to the middle ages, attracting both traders from across Sapmi region as well as international tourists to Jokkmokk.


You will stay in a typical Swedish wooden cabin on a small campsite near the lake “Stor Skabram”. The cabin is equipped with a bathroom with toilet & shower, TV, free wifi, a sofa bed, refrigerator, kitchen pantry with an electric stove and cutlery, pots and pans. Two bedrooms with bunk beds, one room with the lower bed 120x200cm, the upper bed 90x200cm; the other room with bunk bed 90x200cm.

Contact us for more information or visit our website for more information about our latest travel package Sami Culture Winter Holiday

Travel date: December – April

Photo credits: Anna Kuhmunen/SilbaSiida




Schaatsen Luleå 2021

Van 18 tot 21 februari 2021 is Luleå de thuishaven voor de vijfde editie van het schaatsevenement Schaatsen Luleå.  In samenwerking met de organisatie hebben we voor dit evenement wederom een 6-daagse programma samengesteld. Ideaal voor degene die zich optimaal wil voorbereiden op deelname aan dit unieke schaatsevenement. Het programma bestaat onder andere uit, hotel accommodatie, ontbijtbuffet, toerticket en een schaats clinic. De schaats clinic wordt gegeven onder begeleiding van Peter Becker.

Maar naast het schaatsen is er ook aandacht voor winterse activiteiten zoals een Noorderlicht tour en unieke Hondenslee tocht.  De overige dagen blijft er genoeg tijd over om Zweeds Lapland zelf te ontdekken, dit kan uw in uw eigen tempo of gezamenlijk met een gids tijdens verschillende aanvullende activiteiten

Luleå is gelegen in het uiterste Noorden van Zweden aan de kust van de Botnische Golf. Met een totaal van 1300 eilanden is het een unieke omgeving. Tussen December en April is de zee bevroren, er kan zich wel tot een meter dik ijs vormt. U overnacht in een comfortabel hotel gelegen aan de hoofdstraat van Luleå ‘Storgatan’  op loopafstand tot de toegang tot het ijs (500 meter). Hier kunt u genieten van rust en elke ochtend van een uitgebreid ontbijt voordat u het ijs opgaat.

Wilt u meer informatie over deze reis, neem dan contact met ons op of bezoek onze website voor meer informatie: Schaatsen Luleå 2021


The Arctic Route

Many people have revealed if they do not drive, or prefer not to drive , it is challenging to explore the beautiful northern part of Scandinavia during winter. However, if you will take The Arctic Route bus service, it is actually quite easy and comfortable to travel from northern Finland to northern Sweden and northern Norway.

The Arctic Route bus service operates daily scheduled services from December 1st until the end of March every year, across various popular tourist destinations between Luleå and Kiruna, Rovaniemi, Tromsø, Narvik and Lyngen. The routes make it easier and cheaper for tourists to explore the Arctic region from the rugged coast to stunning mountainous landscape.


When you arrive Luleå, we will be ready to welcome you! We have a wide selection of winter activities and packages fit the demands of families and explorers. Some of our iconic winter activities are Dog sledding, Snowshoe walking, Snowmobiling, Ice fishing and of course, Northern Light safari!

Besides our day tours to explore the surrounding of Luleå such as Storforsen Nature Reserves (Europe’s biggest rapids), we also have well-designed packages e.g. Christmas themed, Short breaks, Fixed departures, All-inclusive packages and so forth.

Contact us for more information, or visit our website for more details regarding all our activities, holiday packages or request for a custom offer.
Arctic Route information: The Arctic Route



Nieuwe winter vakanties Zweeds Lapland

We are aware of the many concerns travellers have now. Feeling insecure about planning holidays due to the possible travel restrictions caused by the Covid-19 virus. But we hope soon, we can all travel again! For upcoming winter season we have many NEW holidays to choose from. Below you find a few of them:

Lapland Coast to Mountains  (5 days / 4 nights)

Travel through Swedish Lapland from coast to mountains in 5 days. Discover the modern city of Luleå, visit UNESCO World Heritage, before continuing towards the mountain village of Abisko and even up to the Aurora Sky Station.

Arctic Sweden Christmas Holiday (7 days / 6 nights)

White Christmas, Swedish classic food, Northern Lights and Winter Activities. Experience the best Swedish Lapland has to offer during the Christmas festive season. From the coast to the mountains in 7 days, crossing the Arctic Circle.

Jokkmokk Winter Market 2021 (5 days / 4 nights)

World-class Sámi art, culture, handicraft, folk dance as well as great food and atmosphere. This short break in Swedish Lapland includes a day trip to the famous Jokkmokk Winter Market One of the oldest markets in Sweden and an unforgettable dog sledding tour.

Arctic Sweden Winter Holiday (7 days / 6 nights)

Aurora Sky Station, Aurora Spa, Icehotel, Treehotel, Sámi culture and Northern Lights. Experience the best Swedish Lapland has to offer during winter season. From the coast to the mountains in 7 days, crossing the Arctic Circle.

Luleå Archipelago Skiing tour (6 days / 5 nights)

Discover the pristine winter landscape of the Luleå Archipelago on cross country skis from island to island. This unique multi day skiing trip is for everybody who loves the outdoors but doesn’t want to stop exploring during winter.

Winter Bucket List ( 5 days / 4 nights)

Fulfil your Winter Bucket List with this holiday in the heart of Lapland. Combining Northern light hunting, Arctic Circle crossing, Santa Claus Village, Icebreaker adventures as well as Lapland cultural interactions.

Contact us for more information, or visit our website for more details regarding all our activities and holiday packages.

Photo: Abisko – Lapporten Valley. Credit: Peter Rósen





Auto vakanties en rondreizen, Zweden, Noorwegen en Finland

We are updating our Self Drive holidays. Beside the basic routes we already had in Swedish Lapland, we are expanding to our neighbouring countries as Norway and Finland. In the newest self drive holiday ‘Lofoten, Senja and North Sweden‘  we combine the best of 2 countries. Resulting in a well planned route, detailed travel guide and handpicked accommodations on the end of each day.

In less then 2 weeks you will experience both Sámi and Viking culture. Drive through the Swedish Alpines region, national parks and breathtaking Norwegian fjords. The route guides you along the ancient Silver Road from Sweden to Norway over the mountains, crossing the Vestfjord by ferry to the Lofoten and includes Senja Island.

Senja island
This 13 days package includes the hidden gem Senja Island, the second largest island of Norway. Senja isn’t really on the tourist trail; you won’t run into any cruise ships or many coach tour groups. This is still a part of Norway that feels a bit undiscovered by mass tourism. Along the way, you’ll find a lot stunning viewpoints and picnic spots to wild beaches and picturesque fishing villages.

In 13 days you will explore the most memorable scenery and landscapes of Lofoten, Senja and Swedish Lapland. By the end of the journey, you will be rejuvenated by your wilderness involvement like berry picking, short hikes, fishing, kayaking and picnics in either the never-set Midnight Sun or golden Autumn forest. We are ready to welcome you, are you ready? Photo credit: Roger Ellingsen.

Travel date: May – October


Noorderlicht City Break Luleå

Noorderlicht vakantie – City Break Luleå

Met een populatie rond de 78.000 is Luleå de grootste stad van Zweeds Lapland. Hier vindt u winkels, entertainment, nachtleven en een uitgebreide keuze aan cafés en restaurants. Dit alles in de nabijheid van de archipelago met zijn meer dan 1300 eilanden, rivieren en uitgestrekte bossen. Hier kunt u, onder goede condities, het magische Noorderlicht bewonderen.

Het is niet alleen het Noorderlicht dat Luleå één van de beste City Break bestemming maakt. Afhankelijk van het seizoen kunt u uw reis verder samenstellen met iconische activiteiten voor de regio; ijsvissenhondenslee of sneeuwscooter tochtenijsbreker cruises en nog vele andere winterse activiteiten om van te kiezen. Op de ijsbaan die rondom het centrum van Luleå ligt kunt u wandelen, schaatsen, skiën, fietsen en proeven van traditionele warme Zweedse wafels op het eiland Grasjälören net buiten de Zuiderhaven.

Luleå City Break

Tijdens deze Noorderlicht vakantie verblijft u bij het Comfort Arctic Hotel. Een modern hotel centraal gelegen, vlakbij de hoofdwinkel straat en op korte afstand van het vliegveld. Hier kunt u genieten van rust terwijl u de drukte van de stad om de hoek heeft. Om de Zweedse belevenis compleet te maken kunt u bij dit arrangement vrij gebruik van de sauna faciliteiten van het hotel. Voor lunch en diner kunt u kiezen uit vele goede restaurants. Maar liefst 11 restaurants en cafés in Luleå zijn opgenomen in de Zweedse culinaire gids de ´White guide´.

Wilt u meer informatie over deze reis, neem dan contact met ons op, of bezoek onze website voor meer informatie over dit nieuwe reis arrangement voor winter 2020 – Noorderlicht City  Break Luleå

Reisdagen: donderdag – zondag of vrijdag – maandag


Jokkmokk Winter Markt 2021

Zweeds Lapland – Bent u geïnteresseerd in Sámi kunst, cultuur, handwerk, lokaal eten en winterse activiteiten zoals een hondenslee– of sneeuwscooter tocht? Dan is deze korte reis naar Zweeds Lapland ideaal voor u! Grijp de kans om de bekende Jokkmokk Wintermarkt in het uiterste noorden van Zweden te bezoeken, één van de oudste markten van Zweden die zijn oorsprong kent in de Middeleeuwen. Het is sinds 1605, de grootste verkoopgelegenheid van het jaar voor de Sami bevolking.

Deze korte vakantie is de perfectie combinatie van een reis naar Zweeds Lapland en kennismaking met de Sami bevolking een van oorsprong nomadisch volk van jagers en verzamelaars. Waarbij u in de avonduren zelfs de kans heeft om het magisch Noorderlicht te zien. Wilt u meer informatie over deze reis, neem dan contact met ons op of bezoek onze website voor meer informatie over dit reis arrangement voor winter 2021 – Jokkmokk Winter Markt 2020

Reisdata: 3-7 februari 2021


Lang weekend Lapland

Luleå is gelegen aan de kust van Zweeds Lapland. Met een totaal van 1300 eilanden is het een unieke omgeving. Tussen December en April is de zee bevroren, er kan zich wel tot een meter dik ijs vormen, ideaal voor winterse activiteiten. Tijdens deze exclusieve vakantie in Luleå  kunt u volop genieten van rust, ruimte en een kennismaking met winterse activiteiten zoals een hondenslee- en sneeuwscooter tocht.

In dit lang weekend Lapland, of 5 daagse programma krijgt u een goed beeld van de Arctische manier van leven. Beginnend met een sneeuwschoenwandeling waarbij onderweg de gids verteld over de geschiedenis en natuur van Zweeds Lapland. Voor de lunch wordt er gestopt bij een traditionele Sámi hut, gezamenlijk bereid je hier een typische outdoor lunch boven open vuur. Maar ook een hondenslee- en sneeuwscooter tocht over de bevroren Botnische Golf en de kans om het Noorderlicht te zien maakt deze reis tot een unieke vakantie. Waarbij naast de geplande activiteiten ook genoeg tijd overblijft voor uzelf.

(Foto; Graeme Richardson. Noorderlicht boven de Luleå Archipelago tijdens winter. Reis arrangement; Lang weekend Lapland)