Posts

Luleå Travel is recruiting!

Work in Swedish Lapland – Luleå Travel is looking for a travel agent and nature guides to support us for an exciting new winter season at Luleå Travel.  So, if you are looking for a change & are brilliant at what you do, read on!


Travel Agent

This position focus on sales aimed toward the international market. You will follow each request from first contact until the guests arrive on their destination. We are looking for someone highly structured with a background in the travel industry who love the outdoors. In a perfect world you are well-organised, highly structured, enjoy tracking our daily activities and are a star in content writing. You have a background in sales and are fomiliar with the Nordic countries . Interacting with guests and potential guests via email and phone is natural for you and goes with ease. The position is expected to start by 1 September 2025 or upon agreement.

Qualifications:
1. Excellent social skills
2. Previous experience of working in a sales position within the travel industry
3. Content writing goes with ease
4. Passionate about customer service
5. Strong and confident communication skills, punctual & reliable

We are looking forward to receiving your application and specifically encourage mature candidates to apply. The announced position is on a yearly base full time however, workload is higher during winter than summer. Working hours are flexible and depend on your availability.

How to apply?

Contact us at cecilia@luleatravel.com or give Cecilia a call at +46 70 620 1901. Our recruiting process is open so please don’t hesitate to send us your CV and a personal letter today!


Nature guide (full time)

Luleå Travel is now looking for Nature Guides to strengthen our team from November to April 2025/26. The position is full time (32-40h). Your working schedule include weekends and weekdays, evening shifts will occur. Relevant training will be scheduled early November.

Who are we looking for?

We are looking for dedicated people with a great interest in nature and outdoor life and who want to share their experiences with our guests. The job as a guide is very varied where the weather and conditions change from day to day, therefore its important you can adapt to rapid changes.

Our guides are the ones who spend the most time with our guests and make sure they have the right equipment for our tours. Here we place great emphasis on social skills and safety thinking. As a guide, you are responsible for preparing the tour, making sure to have the right things with you and being out in good time for your tasks.

Your main tasks will be:

1. Guide and entertain our guests by car while seeking the best vantage spot for the Northern Lights.
2. Guide our guests while ice fishing, by snowshoes, foot or fatbike among ancient forests, while presenting information about its natural history.
3. Advise our guests in nature photography, especially during the Northern Light Tours.
4. Transport, entertain and guide our guests between their accommodation and booked activity.
5. MICE guide
6. Care for all tour related equipment and its maintenance
7. Prepare and plan various tours, including office assistance when needed.

Qualifications:

1. Loves the outdoors and is a natural storyteller.
2. A flexible mindset.
3. Guide education, international wilderness guide school or similar
4. Has an excellent understanding of Swedish Lapland’s natural history and a good knowledge about the phenomena Northern Light.
5. Guiding experience in nature tourism, preferable in Swedish Lapland.
6. On ease with capturing both (digital) photos and videos
7. Holds a class B driving licence and is comfortable with driving in winter conditions.
8. Fluent in English + another language.
9. Knows how to boil coffee and create a cosy atmosphere.

How to apply?

Contact us at cecilia@luleatravel.com or give Cecilia a call at +46 70 620 1901. Our recruiting process is open so please don’t hesitate to send us your CV and a personal letter today!


Nature guide (part time)

Luleå Travel is now looking for Nature Guides to strengthen our team from November to April 2025/26. The position is part-time, based upon demand and on irregular basis. Therefore we see that you live in the area of Luleå.

Your main tasks will be:

1. Guide and entertain our guest(s) by car while seeking the best vantage spot for the Northern Lights.
2. Guide our guests by snowshoes, foot or fatbike among ancient forests, while presenting information about its natural history.
3. Advise our guests in nature photography, especially during the Northern Light Tours.
4. Transport, entertain and guide our guest(s) between their accommodation and booked activity

Qualifications:

1. Loves the outdoors and is a natural storyteller.
2. Has an excellent understanding of Swedish Lapland’s natural history and a good knowledge about the phenomena Northern Light.
3. Guiding experience in nature tourism, preferable in Swedish Lapland.
4. Holds a class B driving licence and is comfortable with driving in the dark.
5. Fluent in English + another language.
6. Knows how to boil coffee and create a cosy atmosphere.

We are looking forward to receiving your application and specifically encourage mature candidates to apply. The announced position is part time. Working hours are often in the evenings and depend on your availability.

How to apply?

Contact us at cecilia@luleatravel.com or give Cecilia a call at +46 70 620 1901. Our recruiting process is open so please don’t hesitate to send us your CV and a personal letter today!

,

Northern Lights – Autumn Equinox

Northern Lights

The coming of the Autumn Equinox 2025 is on Monday 22 September. It brings the start of the astronomical autumn in the northern hemisphere, a season known for red and yellow colours in the forest.  But did you know it can also colour the night sky green? As the month continues you’ll slowly start to notice colder weather and  shorter days. But what exactly is the Earth doing to cause these seasonal changes? It’s all in our planets tilt.

Our planet turns around the sun at a slight angle of about 23.5 degrees . This little lean is responsible for all of our seasons. So when the Northern Hemisphere is tilted away from the sun it’s winter up here.  But it’s summer for everyone down in the Southern Hemisphere. The Spring equinox is a transitional period when the Northern Hemisphere begins to lean towards the sun, ushering in spring.

One strange side effect of the equinox is a dramatically increased likelihood of Northern Lights – Aurora Borealis. The magnetic storms that flare like ghostly fire in our atmosphere. For Northern Lights to happen, the Earth’s magnetic field and the magnetic field of the solar wind have to connect. Earth’s tilt at the equinoxes appears to orient the planet’s magnetic field in a position that’s ideal for the solar wind to create these illuminating electron collisions.

Northern Lights tours – Luleå

To increase your change to see this natural phenomena we offer Northern Lights tours from September to April from Luleå in the most northern part of Sweden. Northern Lights tours by car on snowshoes, snowmobile, or while  dogsledding. Together with an experienced guide you will go on a hunt for searching the magical Northern Lights and learn more about this natural wonder

Contact us for more information or visit our website for more information about our activities and travel packages.
Photo credit; Luleå Travel

 

 

 

,

Top 5 most popular winter activities in Luleå, Swedish Lapland

Top 5 most popular winter activities in Luleå

So, you’re dreaming of coming to Luleå, in the Northern most part of Sweden for your winter holiday but not sure where to start planning your activities. Don’t worry, we’re here to help! First, you need to decide if you are going to come here for speed and adventure, or tranquility and time for reflection. To help you further, we made a list of most popular winter activities in Luleå. The experiences are mainly nature oriented. Why? Because that’s what Swedish Lapland in wintertime is mostly about: snow covered forests, frozen rivers, and magical Northern Lights.

1. Dog sledding

By far the most requested activity and one of the most iconic ways to enjoy the nature of Swedish Lapland in wintertime. Going on a a dog sledding tour through Swedish Lapland is a unique experience in many ways. Live the dream of feeling the strength of the dogs pulling the sled at high speed in the snow-covered terrain. Listening to the sound of the snow crunching under the sled and the paws of the dog team. A lifetime experience!

We offer short dogsledding tours, half-day dogsledding tours and evening dog sled tours to chase the Northern Lights!

2. Northern Lights

The Northern lights, Aurora Borealis are shrouded in magic and mystery. Joining a Northern Lights tour will allow you to use our experience and mobility to go to the best places around Luleå to see the Northern Lights and learn more about this magical natural wonder.

We offer different types of excursions: our regular Northern Lights tour by car , by snowmobile, or our more active version with snowshoes.

3. Snowshoe walking

Experience the serenity of the nature areas around Luleå ‘floating’ across the snow in an unspoiled winter wonderland. Our snowshoe walking activities offer a unique way to get close to nature. During the excursion, your guide will tell you about the unique local nature, and hot beverages will be served.

We offer 2 different types of excursions: our regular Snowshoe Walking tour and an evening tour to chase the Northern Lights!

4. Sámi culture experience

Meet a Sámi family to get to know their way of life. Laponia is also the land of the Sámi people and the reindeer, referred to as Sápmi, stretching from Norway to Russia including Sweden and Finland.

In this excursion, you will get the opportunity to immerse yourself in the Sámi culture. Listen to joik, the traditional Sámi way to musically tell a story and to remember the old ways. A genuine Swedish experience!

5. Icebreaker Cruises

Come and join our unforgettable polar adventure on a cruise over the frozen Gulf of Bothnia! Let the magical moments in arctic nature blow you away and enjoy floating in icy water. It is a safe activity. You don’t need to know how to swim thanks to the neoprene suit.

You can book online and choose between Icebreaker Arctic Explorer and Icebreaker Polar Explorer.

TripAdvisor Travelers Choice 2024

Luleå Travel wins 2024 TripAdvisor Travelers Choice Award!

We are very proud that for the 4th year in a row TripAdvisor announced Luleå Travel has been recognized as a 2024 Travelers’ Choice award winner. The Travelers’ Choice Awards highlights the places that are consistently excellent – delivering quality experiences. Based on a full year of reviews from customers. Thanks for your support!

Luleå  Travel offers travel packages and activities in Swedish Lapland for individual travelers and corporate events.

To see traveller reviews and popular activities, visit our TripAdvisor review page

We say THANK YOU with all our heart! Thanks to your great reviews on TripAdvisor we can count ourselves among the top 10% of the best rated travel companies worldwide!

Contact us for more information, or visit our website if you want to know more about our latest travel packages and all season activities.

 

 

 

 

 

,

Icebreaker cruises Luleå – Swedish Lapland

Icebreaker cruises – Swedish Lapland

⁠Come and join our unforgettable polar adventure on a cruise over the frozen Gulf of Bothnia!

The icebreaker is a unique vessel. Unlike other ships, the icebreaker has a specially designed reinforced hull to withstand the pressure of the ice. It also has an ice-clearing shape to cut a channel through the frozen waters, and a great power to push through sea ice. In the beginning of winter, ice is not more than 30-50 cm thick, but it could reach up to 2 meters by April.

Frej is a Swedish icebreaking vessel owned by Sweden and operated by Sjofartsverket (Swedish Maritime Administration). The ship is homeported in Luleå.⁠ The list of Swedish icebreakers includes Ale (1973), Atle (1974), Frej (1975), Ymer (1977) and Oden (1987). They contribute to maintaining maritime and environmental safety and accessibility. Oden also serves as a scientific research vessel.

Experience the rare opportunity to travel aboard the icebreaker while visiting Swedish Lapland!

During the icebreaker tour, you will be a witness of a massive ice breaking power of the vessel. You will have a guided tour all the way down to the engine rooms and all the way up to Captain’s bridge. You will be able to relax in the cosy saloon, go for a walk on the ice or float in icy water for the most courageous ones! It is a safe activity. You don’t need to know how to swim thanks to the neoprene suit.

Let the magical moments in arctic nature blow you away!

You can save and easily book online and choose between Icebreaker Arctic Explorer and Icebreaker Polar Explorer on our website. Do you prefer personal contact? Then contact us and based on group size and your wishes we will help you in achieving a unique memorable experience.

,

Dogsledding tours Luleå

Dogsledding tours Luleå

Have you ever heard of the Husky dogs’ call? Dogsledding is a must-do activity for any traveler, but especially for dog lovers or those wanting to get a real Swedish experience. Originally used as a mode of transportation by the native and Inuit people in the northern areas. This practice was also appealing to polar adventurers in quest of the poles.

Each tour begins by spending time meeting and getting to know the team of Alaskan huskies that will take you into the wilderness. Challenge yourself to remember the dogs’ name – each one has a special role to play to maintain the team operating as one! The mushers will show you how the dogs live, and how much they love to run! Once on the trail, drive your own dog team or wrap yourself in blankets and relax as your experienced musher guides your team through Swedish Lapland. Then, let your eager and powerful dog team lead you into the stunning surroundings.

A lifetime experience!

Live the dream of feeling the strength of the dogs pulling the sled at high speed in the snow-covered terrain. Listening to the sound of the snow crunching under the sled and the paws of your new furry sidekicks.

Dogsledding is undoubtedly a synonym for great winter adventure and will give you a thrill never to be forgotten!

The dog sled tours in Luleå are operated by small family businesses. The owners are passionate about their dogs, the quality of the experience and this results in extremely high-quality tours.

We are offering short dogsledding tours, half-day dogsledding tours and evening dog sled tours to chase the Northern Lights!

You can save and easily book your dogsledding tour on our website. Do you prefer personal contact? Then contact us and based on group size and your wishes we will help you in achieving a unique memorable experience.

Welcome to Luleå, Swedish Lapland!

Photo credit: Luleå Travel

,

Northern Lights Kiruna and Abisko

For winter season 2021/22 we will offer a new travel package specially designed for the ones who are dreaming of seeing the magical Northern Lights. You will spend 5 days in Kiruna and Abisko, both located within the Aurora Oval. Offering a high chance of seeing the Northern lights during your stay. By arrival in Kiruna, you have already landed 150km above the Arctic Circle. From here you will travel even more north, to the small mountain village of Abisko. One of the best places in the world to see the Northern Lights.

Aurora Nights

Almost every night you will spent time outdoors trying to catch a glimpse of the magical Northern Lights. You will hunt the Aurora Borealis over the frozen landscape with a team of friendly huskies. Immerse yourself in the silence of the polar night in a warm outdoor jacuzzi and visit the Aurora Sky Station in Abisko. One of the best places on earth to see the Northern Lights. Optional we can add on the last evening a thrilling Northern Lights snowmobile safari if you want to get the maximum out of your Aurora nights holiday in Swedish Lapland.

Winter activities

It’s not only the Northern Lights which makes Swedish Lapland an interesting destination. During day time you will bring a visit to the renowned ICEHOTEL, the world’s first hotel made by ice. You will also have the chance to learn more about the Sámi cultureand meet and feed reindeers on a traditional Sámi meeting place. This Abisko and Kiruna Aurora package also offers flexibility to customize your holiday further with adding activities like Snowshoe walking, Ice Fishing, Moose Safari and Reindeer Sledding.

Contact us for more information or visit our website for more information about our latest travel package Abisko and Kiruna Aurora Nights

Photo; Credits: Hjalmar Andersson/imagebank.sweden.se
Location: Lapporten, Abisko – Swedish Lapland

,

Top 10 things to do in Luleå this summer

Make the most of summer in Luleå, Swedish Lapland. From beautiful beaches and islands to outdoor adventures, take a look at our top 10 activities and experiences to do.

1. Head out to the Archipelago

An experience for everyone and for all the senses. Hop from beach to beach and walk across islands with your children. Fall asleep and wake up in a cottage in the archipelago, to the sound of sea birds, waves and winds. Bright, tranquil nights or days of adventure. Boat traffic to the larger islands is frequent and comfortable during the summer months.

2. Get out on the Luleå River by Kayak

Kayaking in Luleå is a great summer activity where you can experience closeness to water and nature. With our kayak tours you will explore together with an experienced guide the Luleå river. The tours have a nice easy-going tempo with focus on a joyful experience.

3. Taste summer

With the arrival of summer, it is adorable to sit out on the terraces of the cafes and gastronomic restaurants in town. Enjoying the summer warmth and tasting good food and drinks from the many White Guide listed restaurants and cafés Luleå has to offer.

4. Take a walk in nature

Around Luleå the forest is literally on your doorstep. With our nature walks you have the possibility to explore the nearby nature reserves together with an experienced guide. The nature walks are taken at a leisure pace, where no special experience is required. During the walk you will learn more about the local flora and fauna and the history of the region.

5. Make a day trip to Storforsen

The Piteå River is one of the four unharnessed National Rivers of Sweden and the rapids are one of the biggest unrestricted water rapids in Europe. The river is stretching 400 kilometres from its glacial source to the sea. The area of Storforsen is is provided with footpaths and walkways what allows you to have a save look from the very edge of the river. Away from the main river it is possible to walk amongst smaller streams, natural pools and falls. Head out to Storforsen on your own (approx, 108 km one way) or follow one of our guided day tours.

6. Check out moose at Cape Wild

At Cape Wild, a unique wildlife park just outside Luleå, you have the chance to meet moose at a very close range. The tame moose Zigge, Zebbe and Zaga are always ready to give you a lifetime experience, and they all love apple, bananas and carrots. It is very exciting to stand eye to eye with ‘The King of The Forest’ and feed the moose from your own hand.

7. Visit the UNESCO World heritage site Gammelstad

Gammelstad is located about 10 km more inland then Luleå and it’s the districts main cultural symbol. This old church town is more than 400 years old and is the best preserved church town in Sweden. Here you can walk through the labyrinth of narrow streets and red coloured cottages on your own pace, but following a guided tour is recommended.

8. Get comfortable in nature

If you are curious to learn more about outdoor skills, or just want to spend a fun time outdoors then the surroundings of Luleå are ideal. During this family friendly adventure you will learn the basic outdoor skills, such as fire making and building your own shelter during. In a fun and educational way you will learn the basic knowledge to feel comfortable while being outdoors in nature.

9. Fishing

Try your luck in one of the many shallow shores in the beautiful archipelago of Luleå. Experience the clear, brackish waters up close that are unique for northern Sweden. With fishing waders on and the ocean stretching out towards the horizon you move through the water in search of pike to catch. On our guided tours you will be given a short introduction on how to handle the equipment and any fish you might catch. Try out and learn from our guide different techniques such as spin- and jerkbait fishing and find what style suits you the best. Learn what lures to use under specific conditions, facts about pike and what other fishes you can catch in the archipelago

10. Fatbiking

Fatbikes are the best way to explore Luleå’s nearby beaches and forest trails during summer. Fat bikes provide 3 features in hearty proportions: traction, suspension, and flotation. Equipped with balloon tyres, fat bikes allow unprecedented amounts of flotation on soft sand and forest trails. Rent a bike on your own or join a guided tour.

Contact us for more information, or visit our website for more details regarding all our activities and holiday packages.

 

 

 

 

,

Northern Lights in Luleå – Spring Equinox

No matter if the weather cooperates or not, Wednesday 20 March is the official first day of spring in 2019. As the month continues you’ll slowly start to notice warmer weather and  longer days. But what exactly is the Earth doing to cause these seasonal changes? It’s all in our planets tilt.

Our planet turns around the sun at a slight angle of about 23.5 degrees . This little lean is responsible for all of our seasons. So when the Northern Hemisphere is tilted away from the sun it’s winter up here.  But it’s summer for everyone down in the Southern Hemisphere. The Spring equinox is a transitional period when the Northern Hemisphere begins to lean towards the sun, ushering in spring.

One strange side effect of the equinox is a dramatically increased likelihood of Northern Lights – Aurora Borealis. The magnetic storms that flare like ghostly fire in our atmosphere. For Northern Lights to happen, the Earth’s magnetic field and the magnetic field of the solar wind have to connect. Earth’s tilt at the equinoxes appears to orient the planet’s magnetic field in a position that’s ideal for the solar wind to create these illuminating electron collisions.

To increase your change to see this natural phenomena  we offer Northern Lights tours from September to April from Luleå in the most northern part of Sweden. Both by car and a more active variant by snowshoes. Together with an experienced guide you will go on a hunt for searching the magical Northern Lights and learn more about this natural wonder.

Contact us for more information or visit our website for more information about our activities and travel packages.
Photo; Sina Arndet